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New BMC TimeMachine R01


The 2019 BMC Time Machine R01 - Built by speed has been launched! Check out all the details from BMC (https://www.bmc-switzerland.com/au-en/timemachine-road/) and place your order with us now to avoid missing out! Complete and custom build options available from Sydney's only Shimano service centre! Call today with any questions or drop by and talk through our huge range of options over a coffee. ...


Closed this Public holiday Monday! 11th of June


This Monday we will be closed for the public holiday to go ride! Back on Tuesday at 9.30am ...


2019 Giant Recreational range instore now!


We have a huge range of the 2019 Giant recreation range in store now including Talon 27, Talon 29, Fathom 2 29, Cross City, Roam, Rove, Alight, Kids bikes from 12" through 24", ATX, Bliss and more. Drop in and check out the new models and run out specials on existing models today. ...


New Shimano XTR


Shimano's latest top level mountain bike offering is coming later this year. Find out what all the fuss is about and read through what Australia Mountain Bike has to say here.  ...


BMC Test Ride event - SLR02 DISC


Interesting in trying one of the best road bikes available? We have the full size range of BMC Team Machine SLR02 disc with Shimano Ultegra Di2 disc to test. Call 9544 1066 or drop by the store to book. Limited time until the 16/05/2018. ...


Giant Factory Backed Sale! On NOW!


The Giant / Liv factory backed sale is on now! Big savings across lots of models on all floor stock! Get in quick while stocks last! ...


Easter Hours


Happy Easter all. We hope you all have some great riding planned through the weekend! We have limit hours through the break period, we are also open until 7pm on Thursday for any last minute needs. Good Friday - Closed Saturday 9:30am to 4:30pm Easter Sunday - Closed Easter Monday - Closed Chain Reaction will re-open to normal hours from Tuesday at 9:30am. Stay safe and ride hard! ...


What's up with road disc brakes?


The question of road disc is becoming more and more common at in store at the moment. We recommend to come and try the difference with road disc brake bike. It isn't just simply better braking performance but also all round handling has been greatly improved with thru-axle technology from mountain bikes as well as a feeling of greater stiffness. Visit us in store and try the difference! ...


Merida E-bikes in AMB!


Have a read of the great write up from Australian Mountain Bike magazine on the 2018 Merida E bike MTB range. https://www.ambmag.com.au/feature/merida-have-the-e-mtb-you-want-in-2018-471101 We have demo e-bikes available from Merida and Giant if you would like to call and make a booking 02 9544 1066 ...


Pedal Mafia in store NOW!


We are excited to be a Pedal Mafia stockist offering a big range of clothing, socks and riding accessories to the local riders of Cronulla and South Sydney. The clothing range is stacked with great designs and a performance fit that is made for riding hard, far and fast. New accessories range has also landed including Carbon bidon cages, caps, socks and bidons. ...